Insider Interview: Cesar Gueikian, CMO of Gibson

May 2019

There were plenty of big unveilings at the 2019 NAMM Show but perhaps the biggest of all was over at the Gibson booth. For years, Gibson’s unorthodox management style – and financial woes – garnered more attention than their guitars. Of course, quirks like mandatory robot tuners and a shrinking dealer base didn’t help matters. 

Gibson’s debts were mounting and things were looking pretty dire when, in 2018, Gibson’s new owners took over. CEO Henry Juszkiewicz – long the butt of many industry jokes – left the company he had helmed since 1986 and new management was put in place....

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